"Why the Bottom Line Isn't! began when the authors asked the simple question: How can two companies in the same industry with similar earnings have vastly different market values? In answering that question, authors Dave Ulrich and Norm Smallwood demystify theories of intangible value and show that the bottom line is about much more than earnings - it's about building long-term value through assets, not accounted for on a company's financial statements, such as leadership, brand, corporate culture, and ability to attract talent. The authors use real-world examples from various industries to show how intangibles drive market value; even more, they provide the tools to make it happen in your company."--Jacket.

Tangling with intangibles: knowing the new game -- Do or die: anteing up the table stakes -- Growth: setting your own odds -- Writing the playbook: matching strategy to skill -- Boot camp: building your talent base -- Shared mindset: creating unity from the outside in -- Speed: first beats best -- Learning: changing the game -- Accountability: making teamwork work -- Collaboration: it takes more than two to intangible -- Leadership brand: captains everywhere.