Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments.

New Boxes for a New Reality -- How to Create and Use Boxes -- Doubt Everything -- Probe the Possible -- Diverge -- Converge -- Reevaluate Relentlessly -- From Inspiration to Innovation: Building Bold New Boxes, and Then Filling Them In -- Imagining the Future -- A New Beginning: How to Custom-Fit the Five Steps to Your Situation.