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COPYWRITER'S HANDBOOK : A PRACTICAL GUIDE FOR ADVERTISING AND PROMOTION OF SPECIALIZED AND SCHOLARLY BOOKS AND JOURNALS
Book
COPYWRITER'S HANDBOOK : A PRACTICAL GUIDE FOR ADVERTISING AND PROMOTION OF SPECIALIZED AND SCHOLARLY BOOKS AND JOURNALS
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Title
COPYWRITER'S HANDBOOK : A PRACTICAL GUIDE FOR ADVERTISING AND PROMOTION OF SPECIALIZED AND SCHOLARLY BOOKS AND JOURNALS
Call No
Z286.S37
Authors
BODIAN, NAT G., 1921-
Subjects
BOOKS--MARKETING--HANDBOOKS, MANUALS, ETC.
ADVERTISING COPY--HANDBOOKS, MANUALS, ETC.
SCHOLARLY PUBLISHING--HANDBOOKS, MANUALS, ETC.
PERIODICALS--MARKETING--HANDBOOKS, MANUALS, ETC.
PUBLISHERS AND PUBLISHING--HANDBOOKS, MANUALS, ETC.
SCHOLARLY PERIODICALS--MARKETING--HANDBOOKS, MANUALS, ETC.
Language
English
Published
PHILADELPHIA : ISI PRESS, ©1984.
Publication Desc
XX, 277 P. : ILL. ;
ISBN
0894950401
LCCN
84015781 //R85
Target Audience
Unknown or not specified
Dimensions
27 CM.