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Customer relationship management : a strategic imperative in the world of e-business
Book
Customer relationship management : a strategic imperative in the world of e-business
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Title
Customer relationship management : a strategic imperative in the world of e-business
Call No
HF5415.5
Authors
Brown, Stanley A., 1946-
Subjects
Customer relations--Management.
Electronic commerce.
Relations avec la clientl̈e--Gestion.
MÜŞTERİ İLİŞKİLERİ--YÖNETİM.
ELEKTRONİK TİCARET.
Language
English
Published
Toronto ; New York : John Wiley & Sons Canada, ©2000.
Publication Desc
xxviii, 345 p. : ill. ;
ISBN
0471644099
LCCN
00709499
Dimensions
24 cm.