Frank shows you how to: * Focus your objectives * Utilize the "hook" technique * Use the secrets of TV and advertising writers * Tell terrific anecdotes that make your point * Shine in meetings, question-and-answer sessions, and more! Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!

What this book will do for you -- Why 30 seconds? -- Your objective -- Who's listening? -- The right approach -- The hook -- Your subject -- Ask for it -- Paint a picture -- The spotlight is on you -- One or a thousand -- Any time, any place -- The ultimate 30-second message.