Explores the lives and history of Hispanic Americans as decendants of the Spanish conquest of the native populations of the New World.

1. Introduction: Ruben, Bienvenida, and James -- 2. Welcome to the Old World -- 3. The Second Conquest -- 4. Christopher Columbus at the Taco Bell -- 5. Fulano De Cuba -- 6. Mengano De Puerto Rico -- 7. Zutano De Mexico -- 8. Time's Fate -- 9. Shakespeare, Cervantes, & Co. -- 10. True Revolution -- 11. Racism and Racismo -- 12. Late Entry, Early Exit -- 13. In Search of Ordinariness -- 14. The Wall -- 15. Latinos for Sale -- 16. Shoebox Business -- 17. The Round of Refuge -- 18. The War of the Orphans -- 19. The Country Mouse and the City Mouse -- 20. The Corporate Fox and the Entrepreneurial Fox -- 21. Corridos -- 22. Christ, Quetzalcoatl, Santa Barbara, and That Old Time Religion -- 23. Neither Here Nor There -- 24. An Experiment in Democracy -- 25. For Want of a Famous Death -- 26. Espiritismo: Conversations With Ernesto -- 27. Epilogue: Testimonios.