The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.

Includes index.

Introduction -- What kind of noise are you making? -- Objects in mirror are closer than they appear -- Truth in packaging, Italian-style: Managing position and narrative to dominate -- Your market didn't change and neither did you, but we sure did -- Beware brain pain and the coal mine canaries of commoditization -- Why and how businesses lose their competitiveness -- It's about to get loud; your journey to domination starts here -- More road work ahead -- Using Noise Cubed as your new GPS -- Tools to lighten your load and simplify your journey -- Say what you do. Do what you say. Start here. -- Behold the indefensible weapons of mass attraction -- Grab your helmet (and cape) and rally the troops. It's time to fly. -- You'll know Noise Cubed is working for you when... -- Index.