The charismatic, accessible, and down-to-earth CEO of Dunkin' Brands (Dunkin' Donuts, Baskin-Robbins) shows how positive pushback--the discipline of "questioning everything without trashing anyone"--Provides a unique, results-oriented way to lead an organization to prosperity.

The fundamental why : Joanna's question -- Challenge starts with a spark: questioning the status quo -- Leaders must model : Paul takes a stand -- Overcoming challenge aversion : the difference between Dad, Socrates, and Blockbuster -- Developing people for challenge : why Allen Sheppard kept a "light grip on the throat" -- Setting the rules of engagement : how we launched K-cups -- Ask me anything : sixty coffee chats and counting -- Outsider input : bankers, media, students, and the Tom Hagen model -- The personal nudge : jumping off cliffs when you're not really n the mood -- The negative normative : lessons from the football pitch -- Global expressions : Stroopwafels, Pork floss, and lager for breakfast -- Overcommunicate : on blenders, strategy, and alligators -- Cycles within cycles : freak-outs, slow laps, anticipation, and the Belichek reset -- The social value of challenge -- A checklist for creating a challenge culture.