In November, 2011, Swedish video game developer Markus "Notch" Persson officially released a project he'd been working on for two years. Minecraft, a game without set goals or levels, was already shaking up the world of video gaming. With no traditional advertising, Persson had built an audience for Minecraft solely through word-of-mouth. More than ten million fans were playing the working version of the game even before it was finished....Follow Persson's journey from quiet game developer to world-famous billionaire, and learn how he developed Minecraft and eventually sold the game for $2.5 billion

Building blocks -- Chasing the dream -- Searching for escape -- Into the cave -- Rapid growth -- Building the brand -- Struggling with success -- Cashing in -- Life after Minecraft -- Important dates.