The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing 'business as usual.' But they also offer unprecedented opportunities : multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. Here, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality.

Introduction: Signals from a new world -- Hotter (and cleaner): doing business in a more extreme, unstable world -- Scarcer (and richer): resources are getting more expensive -- More open (and smarter): there's nowhere to hide -- A new mind-set: principles and hurdles -- Fight short-termism -- Set big, science-based goals -- Pursue heretical innovation -- Change the incentives, engage the whole organization -- Redefine return on investment to make better strategic decisions -- Put a number on the value of natural capital -- Become a lobbyist -- Collaborate radically -- Inspire customers to care and to use less -- Build a resilient, antifragile company -- Conclusion: Envisioning a big-pivot world -- Appendixes: A. Sustainability 102: the business case for green strategy -- B. Setting science-based goals.