The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most innovative companies to reveal why success depends on following the ninja credo: creating a "killer strategy" with defined goals, flexibility, and a focus on innovative thinking.

Introduction: The way of the ninja -- Your goal is victory -- Your strike force -- In war, risk is unavoidable -- Prepare for battle -- The art of war -- The ninja code -- Ninjas break the rules -- Innovate or die -- An army of ninjas -- The shadow warrior -- Epilogue: The international CES killer strategy.