Provides twenty-one ways to increase personal value, obtain admiration from others, and gain an edge in the competitive business world.

What you want. Are you valued? -- How to become an MVP -- Create your portfolio of priorities -- Define what success means -- The law of distraction -- The passion trap -- What they want. Everyone sees value differently -- The power of praise -- Finding common ground -- What to do : ADMIRE. Action -- Develop -- Measure -- Innovate -- Recruit -- Excite.