"This book helps readers, young and old alike, understand the implications of their online personas and reputations. The authors offer a guide to the many pitfalls and risks of certain online activities and provide a roadmap to taking charge of your own online reputation for personal and professional success"-- Provided by publisher.

Includes index.

How Did You Get Naked? -- Peekers and Gawkers: Who Is Looking at Your Online Persona? -- Self Examination -- Time to Get Dressed -- Behavorial Targeting -- Branding Your Public Persona -- Protecting Identity In A Crisis: Identity Theft and Defamation -- Turning Off the Lights: Choosing to Be Invisible Online -- Don't Forget the Kids -- Dress for Career Success -- Conclusion.