Learn how to create and implement video strategies that entice views, pull in leads, give you actionable insights, and help increase your ROI.

Includes index.

A short history of YouTube -- Map out your video marketing strategy -- Month 1: make videos worth watching -- Month 2: create content worth sharing -- Month 3: customize your YouTube channel -- Month 4: explore YouTube alternatives -- Month 5: optimize video for YouTube -- Month 6: engage the YouTube community -- Month 7: trust but verify YouTube insight -- Study YouTube success stories -- A quick look at the future.