A handbook for getting your point across, and a step-by-step how-to guide for making sure you say what you mean in the clearest, most effective way possible. Drawing on over three decades of professional writing and speaking experience, author Carolyn Davis breaks down the challenges, issues, and potential pitfalls involved in persuasive writing.

Series foreword -- Preface -- Acknowledgments -- 1: What am I writing? -- 2: Issues and challenges -- 3: Problems and solutions -- 4: Strategies for success: everything that attracted me to reading reports for school, college, and business I learned by the fourth grade -- 5: Resources for the future -- Index.