Great companies can triumph over time and long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great? Discover here why some companies make the leap and others don't.

Title from disc labels. Unabridged. Compact disc. In container. Duration: 10:00:00. Subtitle from container.

CD1. Harper audio presents Good to Great -- Undaunted curiosity -- The core of our method -- The timeless "physics" of good to great -- Level 5 leadership -- Ambition for the company: setting up successors for success -- CD. 2. The eleven good-to-great CEOs -- The window and the mirror -- Cultivating level 5 leadership -- Level 5 leadership key points -- First who...then what -- It's who you pay, not how you pay them -- Rigorous, not ruthless -- CD 3. How to be rigorous -- First who, great companies and a great life -- Confront the brutal facts -- Facts are better than dreams -- Leading from good to great -- CD 4. Unwavering faith amid the brutal facts -- Chapter 5:Tthe hedgehog concept -- The three cirles -- Circle number two: insight into your economic engine -- Understanding your passion.