Industrial competition is a kind of war, argues NBC news correspondent Ramsey in this chronicle of six modern-day corporate conflicts, among them Coke vs. Pepsi and Penthouse vs. Playboy. The author combines first-hand observation and in-depth research to dramatize recent business wars, including MCI's feisty assault on AT&T; People Express waging a "dogfight over deregulation" against TWA and other major air carriers; Ted Turner, "settling for small victories, guerilla-style," in a war of attrition against the big TV networks; and General Motors, which considered Japan's Toyota in its own long-range "strategic planning."