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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers
Book
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers
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Title
Six sigma for marketing processes : an overview for marketing executives, leaders, and managers
Call No
HF5415.13
Authors
Creveling, Clyde M., 1956-
Hambleton, Lynne
McCarthy, Burke
Subjects
Marketing--Management.
Marketing--Quality control.
Six sigma (Quality control standard)
Language
English
Published
Upper Saddle River, N.J. : Prentice Hall, ©2006.
Publication Desc
xxvii, 269 p. : ill. ;
ISBN
013199008X
LCCN
2005030766
Dimensions
24 cm.