Rev. and expanded ed. of: Entrepreneur magazine's bringing your product to market / Don Debelak. 2nd ed. c2001.

Preface: Welcome to the World of Inventing --xv -- Introduction: Fast-Track Inventing: A Game Anyone Can Play -- 1 -- Part I Prepare for Success -- Chapter 1 Step 1. Evaluate Potential Ideas: Recognize the Moneymakers -- 9 -- Chapter 2 Step 2. Look Like a Winner: Demonstrate Business Savvy and Customer Knowledge -- 29 -- Chapter 3 Step 3. Build a Business Foundation: Line Up Key Helpers and Financing -- 54 -- Chapter 4 Step 4. Prepare for Kickoff: Decide on Patents and Prototypes -- 76 -- Chapter 5 Step 5. Choose the Right-Fast Track Strategy: Understand What Works Best for Your Product -- 96 -- Part II Fast Track: Licensing Your Idea -- Chapter 6 Step 6A. Prove the Concept: Demonstrate Why Your Product Is "Hot" -- 123 -- Chapter 7 Step 7A. Choose Your Targets: Determine Which Companies Will Benefit the Most -- 135 -- Chapter 8 Step 8A. Preserve Your Capital: Use Low-Cost Tactics for Landing a License -- 147 -- Chapter 9 Step 9A. Develop a Licensing Plan: Find the Quickest Way to Market -- 159 -- Chapter 10 Step 10A. Sell Your Concept: Create the Highest Value for Your Product -- 173 -- Part III Fast Track: Turbo-Outsourcing -- Chapter 11 Step 6B. Prove the Concept: Establish That the Product Will Make Money -- 189 -- Chapter 12 Step 7B. Choose Your Partners: Find Distribution and Manufacturing Partners to Accelerate Sales -- 202 -- Chapter 13 Step 8B. Preserve Your Capital: Encourage the Manufacturer to Pick Up the Up-Front Costs -- 215 -- Chapter 14 Step 9B. Develop a Marketing Plan: Create the Backup for a Successful Deal -- 227 -- Chapter 15 Step 10B. Sell Your Deal: Motivate Companies to Move Quickly -- 242 -- Part IV Long-Term Investment: Building a Company -- Chapter 16 Step 6C. Prove the Concept: Establish That the Product Will Make Money -- 259 -- Chapter 17 Step 7C. Choose Your Sales Strategy: Determine How to Become a Significant Market Force -- 271 -- Chapter 18 Step 8C. Preserve Your Capital: Structure Deals to Keep Control -- 283 -- Chapter 19 Step 9C. Develop a Business Plan: Creating High Value for Your Company -- 296 -- Chapter 20 Step 10C. Sell Your Product: Motivate Customers and Distribution -- 317 -- Appendix A Go-No-Go Decision Matrix -- 330 -- Appendix B Checklists before Starting the Introduction Process -- 332 -- Appendix C Sample Documents -- 339 -- Appendix D Web Addresses for Inventor Stories -- 352.