2Movement: Don't Invite Attack, Define the Competitive Space, and Follow Through Fast 19 -- 3 Balance: Grip Your Opponent, Avoid Tit-for-Tat, and Push When Pulled 43 -- 4 Leverage: Leverage Your Opponent's Assets, Partners, and Competitors 65 -- Part II Masters of Judo Strategy 91 -- 5 Jeff Hawkins and Donna Dubinsky: Mastering Movement at Palm Computing 93 -- 6 Rob Glaser: Maintaining Balance at RealNetworks 119 -- 7 Halsey Minor and Shelby Bonnie: Maximizing Leverage at CNET Networks 147 -- Part III Responding to Judo Strategy 173 -- 8 How to Beat a Judo Master: From Judo to Sumo Strategy 175 -- 9 A User's Guide to Judo Strategy 201.