"Any event you plan and stage is a reflection of your organization's image -- from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, 'Event Planning' gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: choosing the best venue; preparing and managing the budget, with sample costing forms included; scheduling, staffing, and collaborating with other related professionals; and coordinating food and beverage, decor, entertainment, and themes." Publisher's review.

Includes index.

Preface -- The first steps: initial planning and budgeting -- Organization and timing -- Location, location, location -- Transportation -- Guest arrival -- Venue requirements -- Who's it all for? -- Food and beverage -- Other considerations -- Conclusion -- Appendices: A. Sample cost sheets -- B. Sample payment schedules -- C. Sample function sheets -- Index.