"The so-called knowledge advantage is a fallacy - even though companies pour billions of dollars into training programs, consultants, and executive education. The reason is not that knowledge isn't important. It's that most companies know, or can know, the same things. Moreover, even as companies talk about the importance of learning, intellectual capital, and knowledge management, they frequently fail to take the vital next step of transforming knowledge into action. The Knowing-Doing Gap confronts the paradox of companies that know too much and do too little by showing how some companies are successful at turning knowledge into action."--Jacket.

1Knowing "What" to Do Is Not Enough 1 -- 2 When Talk Substitutes for Action 29 -- 3 When Memory Is a Substitute for Thinking 69 -- 4 When Fear Prevents Acting on Knowledge 109 -- 5 When Measurement Obstructs Good Judgment 139 -- 6 When Internal Competition Turns Friends into Enemies 177 -- 7 Firms That Surmount the Knowing-Doing Gap 213 -- 8 Turning Knowledge into Action 243 -- Appendix Knowing-Doing Survey 265.