Violeta Madrigal's family was very rich until their copper company was closed due to powerful, wicked Justin Fregoso. Violeta vows on her father's deathbed to get her family out of poverty. After she and her family endure much humiliation by the Fregoso family, Violeta then becomes torn between charming but unscrupulous Max, and Jose Maria, who believes that Violeta is the love of his life. Inexperience and false promises cause Violeta to fall for Max, but Jose Maria will not give up easily.