This wide-ranging volume focuses on changes in language and gender in ten different national sites as a result of globalization. The papers draw on a variety of sociolinguistic methodologies to consider workplaces, schools, media discourse, beauty pageants, musical stars, and marriages in which 'modern' and 'traditional', 'local' and 'global' identities are constructed and contested.

Language, gender and economies in global transitions : provocative and provoking questions about how gender is articulated / Bonnie McElhinny -- Symbolically central and materially marginal : women's talk in a Tongan work group / Susan U. Philips -- "Re-employment stars" : language, gender and neoliberal restructuring in China / Jie Yang -- When Aboriginal equals "at risk" : the impact of institutional discourse on Aboriginal Head Start families / Susanne Miskimmin -- Stage goddesses and studio divas in South India : on agency and the politics of voice / Amanda Weidman -- Echoes of modernity : nationalism and the enigma of "women's language" in late nineteenth century Japan / Miyako Inoue -- Recontextualizing the American occupation of the Philippines : erasure and ventriloquism in colonial discourse around men, medicine and infant mortality / Bonnie McElhinny -- Out on video : gender, language and new public spheres in Islamic northern Nigeria / Rudolf P. Gaudio -- Gender and bilingualism in the new economy / Monica Heller -- African women in Catalan language courses : struggles over class, gender and ethnicity in advanced liberalism / Joan Pujolar -- Gender, multilingualism and the American war in Vietnam / Binh Nguyen -- Shop talk : branding, consumption and gender in American middle-class youth interaction / Mary Bucholtz -- Cosmopolitanism and linguistic capital in China : language, gender and the transition to a globalized market economy in Beijing / Qing Zhang -- Gender and interaction in a globalizing world : negotiating the gendered self in Tonga / Niko Besnier.