Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to: - Adapt innovations from the developing world to wealthier markets - Plan all-new ventures by testing and tweaking - Manage risk across an innovation portfolio - Avoid classic pitfalls such as stifling innovation with rigid processes - Iterate to arrive at the best possible product offering.

Includes index.

The innovation catalysts /Roger L. Martin -- Stop the innovation wars / Vijay Govindarajam and Chris Trimble -- How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble -- The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick -- Is it real? Can we win? Is it worth doing? / George S. Day -- Six myths of product development / Stefan Thomke and Donald Reinertsen -- Innovation: the classic traps / Rosabeth Moss Kanter -- Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan -- The discipline of innovation / Peter F. Drucker -- Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.