"Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch." http://www.loc.gov/catdir/enhancements/fy0905/2008034152-d.html.

Welcome to the experience economy -- What is structural focus? -- Elements of digital experience design -- Information architecture and usability : experience-focused design -- What is community focus?-- Example from a public library -- Emerging tools for the digital community -- Blogs -- Wikis -- Flickr -- Videocasting -- Community building through invitation -- Community building through social networking -- What is customer focus? -- Staging and theming digital experiences -- Home Depot -- Build-a-bear workshop -- Webkinz -- PBS Kids -- Starbucks -- Commonalities -- Customer journey mapping and personas -- Customer focus ideas -- The next step.