Why are some organizations more innovative than others? How can we tap into, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. But they also report struggling with how to engage their cultures to implement the changes necessary to maximize their innovative targets. Innovation by Design offers a powerful set of insights and practical solutions to the most important challenge for today's businesses - the need for relevant innovation. -- Provided by publisher.

Includes bibliographical references (pages 215-219) and index.

Better innovation -- Design thinking organizations -- Collective imaginations and the fifth order of design -- Designing culture -- Culture types -- Attributes -- Design thinking at scale -- The pull factor -- The right problems -- Culture awareness -- Curious confrontation -- Co-creation -- Open spaces -- Whole communication -- Aligned leadership -- Purpose -- Looking forward -- Future possibilities -- Index -- About the authors.