Sinek believes fulfillment is a right and not a privilege. Achieving that fulfillment starts with understanding exactly WHY we do what we do. With Mead and Docker, he provides detailed exercises and action steps for the path to long-term success and fulfillment, for both you and your colleagues.

Start with why: a primer -- Discover your HWY: an overview -- Why discovery for individuals -- Why discovery for groups. Part 1: the tribe approach -- Why discovery for groups. Part 2: talking to the tribe -- State your HOWs -- Take a stand: do the things you say you believe -- Frequently asked questions -- Partner tips for individual why discovery -- Facilitator tips for tribe why discovery.