The everything store : Jeff Bezos and the age of Amazon
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The everything store : Jeff Bezos and the age of Amazon
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Amazon.com started off delivering books through the mail and rode the first wave of dot-com hysteria. But its visionary founder, Jeff Bezos, wasn't content with being a fashionable online bookseller. He wanted Amazon to offer limitless selection and seductive convenience at disruptively low prices-to become "the everything store." To accomplish his grand vision, he developed a corporate culture of relentless ambition and secrecy that's never been cracked, until now. "Bloomberg Businessweek" senior writer Brad Stone enjoyed unprecedented access to current and former Amazon employees and executives, as well as Bezos family members, and now he finally gives readers the first in-depth, fly-on-the-wall account of life at Amazon. Even compared to many of tech's other elite innovators-Jobs, Gates, Zuckerberg-Bezos is an exceedingly private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing-with a ruthlessness that is matched by a commitment to delivering superior customer experience. "The Everything Store" will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read. It is the long-anticipated, honest account of the company of our age, and a deeply personal look at the iconic entrepreneur who founded it.
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