Dogfight : how Apple and Google went to war and started a revolution
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Dogfight : how Apple and Google went to war and started a revolution
-- Dog fight
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At the beginning of the millennium, when text messaging was still a novelty, dozens of companies were jockeying for control of the mobile-communications market. Today, amid the many manufacturers of smartphones, tables, and apps, two names tower above the others: Apple and Google, whose philosophies, leaders and commercial acumen have steamrolled the competition-and now threaten to steamroll each other. In the age of the iPad and Android, the two companies are locked in a feud that will play out not only in the marketplace but in the courts and on screens around the world. But the battle between Apple and Google is not just a story of corporate competition; it's a tale of friendships gone sour, of trust betrayed and agreements breached. Fred Vogelstein has reported on the tech and media industries for more than fifteen years, and he's followed this rivalry from the beginning. He has rare access to its players, major and minor alike: the outsize personalities, as well as the hundreds of programmers and designers who make things happen. In "Dogfight," he takes us into the offices and conference rooms where company dogma translates into ruthless business, into a world where employees are regularly poached and alliances are always shifting. He tells us the human stories behind the allegations, the contentious deals, and the high-profile lawsuits that are molding the way we communicate. "Dogfight" reads like a novel: its vivid nonfiction with never-before-heard details. This is more than a story about which devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from-about the future of media and information and thousands of careers in Silicon Valley, New York, Hollywood, and around the globe.
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