The Internet is the largest marketing tool on the planet and too many companies are not utilizing it to its fullest potential. Forrester Research analysts Charlene Li and Josh Bernoff aim to change that with Groundswell. Here they show businesses how to harness the power of social technologies like blogging, YouTube, MySpace and more to increase revenues and energize their customers.

Recording originally produced by Gildan Media Corp., p2008. In container (17 cm.). Title from container. "With Tracks For Easy Book Marking"--Container. Compact disc.