Item Detail Information
Made to stick : why some ideas survive and others die
Audiobook
Made to stick : why some ideas survive and others die
Copies
2 Total copies, 2 Copies are in, 0 Copies are out.
Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
  • Share It:
  • Pinterest
Title
Made to stick : why some ideas survive and others die
Call No
HM1033
Authors
Heath, Chip
Heath, Dan, 1973-
Kahlenberg, Charles
Subjects
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Audiobooks.
Memetics.
Language
English
Published
New York : Random House Audio, p2007.
Publication Desc
7 sound discs (8 1/2 hr.) : digital, Dolby processed ;
ISBN
9780739341346
LCCN
bl2006030147
Dimensions
4 3/4 in.