"Did you know that: The electric car manufacturer Tesla is capitalizing on an invention first built in 1837? Following September 11, the first US troops sent to fight the Taliban on the ground did so not inside high-tech tanks, but on horseback? In 2004, the FDA approved leeches as a medical device? In 2015, a Chinese pharmacologist won the Nobel Prize for developing a plantbased antimalarial treatment derived from a fourth-century textbook? The theory of epigenetics was first stumbled upon by a Frenchman named Lamarck, whose theory of evolution was considered wrong for two hundred years? Viagra was originally developed as a treatment for angina, but an "uplifting" side effect led the pharmaceutical company to find a new use for the little blue pill? Innovation is not always as innovative as it may seem. This is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of science and technology, informing the way we lead our lives. Drawing on examples from business to philosophy to science, ranging from out-of-the-box proposals in the boardroom to grand projects for social and political change, Rethink shows that revisiting old, discarded ideas is often the key to new ones in our own time."-- Provided by publisher.

IN PROCESS RECORD. Release date supplied by publisher. Issued on Playaway, a dedicated audio media player. One set of earphones and one AAA battery required for listening.