"So often in business, we're encouraged to go after the low-handing fruit. But when you choose to reach higher, you can build an incredible business, make money, and maybe even change the world. Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that it's their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, it's a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business."-- Amazon.com.

Includes index.

Reach higher -- How great ideas are sometimes right overhead -- Learn from those who climbed before -- Finding the brand within you -- It will not bet this way -- Give until it hurts -- Bottle it up -- Running through walls -- Dancing with elephants -- You can't lose when you've already won.