Fitness in American culture -- "Fitness begins in the high chair:" exercise in the Cold War -- "Your honeymoon figure:" women's weight reduction and exercise in the 1960s -- The heart of the man in the gray flannel suit: men's exercise promotion and the cardiac crisis -- Run for you life: jogging in the 1960s and 1970s -- Temples of the body: health clubs and 1980s fitness culture -- The future of fitness.