Introduction : the gospel of Google -- "Render unto Caesar" : how Google came to rule the web -- Google's ways and means : faith in aptitude and technology -- The Googlization of us : universal surveillance and infrastructural imperialism -- The Googlization of the world : prospects for a global public sphere -- The Googlization knowledge : the future of books -- The Googlization of memory : information overload, filters and the fracturing of knowledge -- Conclusion : the human knowledge project.