Two experts in psychology and human behavior examine misperception and understanding, explaining why people fail to recognize the evidence right in front of them, and providing a kind of x-ray vision that will enable readers to conquer faulty thinking.

The title of the book refers to a video experiment concerning perception. The video can be viewed at www.theinvisiblegorilla.com.

Everyday illusions -- "I think I would have seen that" -- The coach who choked -- What smart chess players and stupid criminals have in common -- Should you be more like a weather forecaster or a hedge fund manager? -- Jumping to conclusions -- Get smart quick! -- The myth of intuition.