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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Book
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
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From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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Title
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Call No
HM742
Edition
1st ed.
Authors
Penenberg, Adam L
Subjects
Viral marketing.
Online social networks--Economic aspects.
Electronic commerce--Marketing.
Business--Computer network resources.
Language
English
Published
New York : Hyperion, ©2009.
Publication Desc
ix, 274 p. : ill. ;
ISBN
9781401323493
Dimensions
25 cm.