Item Detail Information
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garbert.
Book
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garbert.
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4 Total copies, 4 Copies are in, 0 Copies are out.
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Title
Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garbert.
Authors
Dertouzos, James N., 1950-
Garber, Steven
Subjects
Advertising--United States--Evaluation.
United States--Armed Forces--Recruiting, enlistment, etc.
Language
English
Published
Santa Monica, CA : Rand, C2003, 2003.
Publication Desc
xvii, 95 p. : ill. ; 23 cm.
ISBN
0833033417