"It's a truth universally acknowledged that terrible apologies are the worst. We've all been on the receiving end, and oh, how they make us seethe. Horrible public apologies-excuse-laden, victim blame-y, weaselly statements-often go viral instantaneously, whether they're from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better? Marjorie Ingall and Susan McCarthy show us the way. Drawing on a deep well of research in psychology, sociology, law, and medicine, they explain why a good apology is hard to find and why it doesn't have to be. Alongside their six (and a half)-step formula for apologizing beautifully, Ingall and McCarthy also delve into how to respond to a bad apology; why corporations, celebrities, and governments seldom apologize well; how to teach children to apologize; how gender and race affect both apologies and forgiveness; and most of all, why good apologies are essential, powerful, and restorative. A good apology can do so many things-mend fences, heal wounds, and bring more harmony into ourselves and our society at large. With wit, deep introspection, and laugh-out-loud humor, Ingall and McCarthy's guidance will help make the world a better place, one apology at a time"-- Provided by publisher.

The importance of apologies, good and bad -- Six simple steps to getting it right -- Sorry if, sorry but, sorry you: things not to say -- Blame it on the brain: the science of why we say such dumb stuff -- "I'm sorry I chased you with a booger": teaching children to apologize -- "Sorry, our policy is that we are never at fault": the odiousness that is corporate -- The government feels sad about how that all went down: how political apologies get made -- How to accept an apology and how to forgive... and when to do neither -- "What I said on my private island was taken out of context": an evisceration of celebrity apologies -- Girl, stop apologizing, or maybe don't, ugh, it's complicated: gender, race, and power -- Let the moment last, let the ripples widen.