This volume offers an up-to-date and comprehensive collection of powerful tools to manage creativity, OKR's, product, and business success. In this book, Michael Lewrick provides insights into the world of measurements, design thinking, neurodesign and artificial intelligence to drive innovation and future business success. Perfect for innovation teams, managers, and executives in industries of all types. A good fit in the libraries of controllers, product owners, and department heads who would like to revise and modernize their system for managing innovation. It complements the Wiley Design Thinking Series with the missing link to measure the hunt for the next market opportunity.

The roots of design thinking --The history of innovation metrics -- Why? How? What? -- Why are design thinking and innovation metrics important? A quick read to get inspired -- The 101s : essentials of design thinking and measuring -- The design thinking paradigm -- Facilitating workshops -- Working in teams -- Building capabilities -- Measuring impact -- Design thinking toolkit -- From observations to real metrics -- Defining and applying metrics -- Defining the north star metric(s) -- Working with exploration metrics -- Selecting exploitation metrics -- Measuring creativity -- Reflecting measurements -- Measuring toolkit -- OKRs and beyond -- The roots of measuring objectives -- Three mindshifts applying OKRs -- Tips and tricks for implementing OKRs -- Facilitating performance objectives -- OKR Toolkit -- The future of design thinking and data-driven innovation -- Creating impact with advanced tools -- Design thinking and data analytics -- Applying the hybrid model -- Design thinking and artificial intelligence -- Gaining efficiency in customer interactions -- Design thinking and neuroscience -- Transferring brain patterns into value.