This book is about harnessing the power of data for new insights. The book covers the breadth of activities, methods, and tools that data scientists use. The content focuses on concepts, principles and practical applications that are relevant to any industry and technology environment.-- From publisher's description.

1. Introduction to big data analytics -- 2. Data analytics lifecycle -- 3. Review of basic data analytic methods using R -- 4. Advanced analytical theory and methods: clustering -- 5. Advanced analytical theory and methods: association rules -- 6. Advanced analytical theory and methods: regression -- 7. Advanced analytical theory and methods: classification -- 8. Advanced analytical theory and methods: time series analysis -- 9. Advanced analytical theory and methods: text analysis -- 10. Advanced analytics, technology and tools: MapReduce and Hadoop -- 11. Advanced analytics, technology and tools: in-database analytics -- 12. The endgame, or putting it all together.