"A distinguished Harvard Business School professor explains why the serious pursuit of purpose can greatly enhance performance and social impact, and shows leaders how they might go deep on purpose and engineer a fundamental mindset shift in how they lead"-- Provided by publisher.

What is purpose really? --Walking on the razor's edge -- Four levers for superior performance -- Where purpose really comes from : looking backward while looking forward -- Are you a poet, or just a plumber -- 'Me' in purpose -- Escaping the iron cage -- From ideas to ideals : future-proofing purpose -- Getting started with deep purpose : action steps to consider.