This book will give you the competitive edge when selling your home. You will learn the key principles applied by BuySell Real Estate to sell 27,000 homes. Rooted in real life experience of the world's top real estate professionals. --Back cover.

The simple rule that helps you foretell the future --The two categories of home buyers -- Two essential questions to ask yourself before selling your home -- A secret revealed by a Greek philosopher 2,400 years ago -- The paradox : the Internet and the 'end' of estate agents -- Seven reasons for using an estate agent -- How to identify the best-performing agents in your area -- The two main reasons why people buy anything -- The home seller's dilemma : time or money -- How to price your home to attract the highest offers -- How to achieve a quick sale without leaving money on the table -- How to measure the probability of your home selling -- Why estate agents work on commission -- Why most sellers fail to price their home right -- Four strategies for increasing your home's market value -- How to reduce your currency exchange risk -- What to do when the relationship with your bank goes south -- Five marketing hacks to generate more home buyer enquiries -- Selling is like preparing for exams : tips for getting a high score -- Two strategies that will double your chances of receiving an offer -- A tested method for creating the 'wow' factor during property showings -- Four mistakes to avoid when selling your home -- Six highly effective negotiation strategies that get you the best deal -- What to do if your home is sold faster than you expected -- How to recover if your sale falls through -- What to do if you aren't getting the buyer interest you want -- What to do if your home isn't 'moving' even if your price is right -- The characteristics of hard-to-sell houses and how to get rid of them -- The home of the future -- Putting things off is the biggest waste of life.