"Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have."--Back cover

Goals : establish your goals for the survey -- Sample : find people who will answer -- Questions : write and test the questions -- Questionnaire : build and test the questionnaire -- Fieldwork : get people to respond -- Responses : turn data into answers -- Reports : show the results to decision-makers -- The least you can do.