"In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to: accurately assess the risks of buying a franchise, determine if a frachise is a good fit for your personal goals, research and vet potential franchise opportunities, create a startup plan that meets your business goals, [and] prepare your franchise for success." -Back cover.

The franchise myth --The secret ingredient : you -- Understanding risk -- Narrowing the field -- A deeper dive -- Meeting the franchisor -- How much can I make? -- Making the leap -- The die is cast.