"When it was published in 2008, Richard Thaler and Cass SunsteiÃn';s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to NudgÃe';s success is Thaler and SunsteiÃn';s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought--which works on the basis that, overall, humans make rational decisions--by focusing instead on the 'irrationaÃl'; cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can 'nudgÃe'; us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument."--Provided by publisher.

"A Macat analysis"--Cover.

Chapter Module 1 The Authors and the Historical Context /Mark Egan -- chapter Module 2 Academic Context / Mark Egan -- chapter Module 3 The Problem / Mark Egan -- chapter Module 4 The Authors' Contribution / Mark Egan -- section 1 Influences / Mark Egan -- chapter Module 5 Main Ideas / Mark Egan -- chapter Module 6 Secondary Ideas / Mark Egan -- chapter Module 7 Achievement / Mark Egan -- chapter Module 8 Place in the Authors' Work / Mark Egan -- section 2 Ideas / Mark Egan -- chapter Module 9 The First Responses / Mark Egan -- chapter Module 10 The Evolving Debate / Mark Egan -- chapter Module 11 Impact and Influence Today / Mark Egan -- chapter Module 12 Where Next? / Mark Egan -- section 3 Impact / Mark Egan.

CARL: Unlimited Users