"Creativity is one of the most valuable and powerful resources in business today. 99% Inspiration supplies a palette of techniques and stories to help business people tap hidden creative strengths. This entertaining book enables readers to creatively solve a wide range of workplace issues by using the creative techniques of such geniuses as Walt Disney, Albert Einstein, and Leonardo DaVinci." -- Google Books

1. Idea Hooks: Discovering How to Discover -- 2. The Creative Subconscious: The Value of "Fuzzy Thinking" -- 3. Of Creative Robots, Computers, and Idea Labs -- 4. Your Creative Symbol: A Compass, Building Blocks, or Sacks of Grain? -- 5. "Eureka" Talking: Giving Voice to Inspiration -- 6. Creative Dreaming: Finding a "Dream" Solution -- 7. Those Crazy Inventors: A Creative Warm-Up Exercise -- 8. Idea Hooks: A Moments-of-Inspiration Exercise -- 9. The Source Mind: Looking for "Essential" Relationships -- 10. Fermi Problems: Guesstimating in Today's Decimal-Point World -- 11. The Gray Box Technique: Asking the Right Questions -- 12. Disney and the Lightning Bug -- 13. Leonardo da Vinci: Sapere Vedere -- Learning How to See -- 14. Albert Einstein: Metaphors at Play -- 15. Meet the Inventors: Three Stories of Genius -- 16. Putting the Image Back Into Imagination: The Magazine Cut-and-Paste Exercise -- 17. The Pringles Paradox: Bill Gordon's Creativity Equation -- 18. Welcome to Movies of the Mind: The Image-Streaming Technique -- 19. Granola Sunny Side Up? Using Grids of Possibilities -- 20. Who Am I, Anyway? The Role-Playing Technique -- 21. Naming Pepsi: The Briefing Document -- 22. Jogging Your Imagination: The Wishing-Diamonds Technique -- 23. The Great Fish Round-Up: New Product Development Techniques -- 24. $50 Million and Counting: How to Brainstorm Cost-Cutting Ideas -- 25. Word Picturing and Associations: How to Be a More Creative Business Presenter, Speaker, and Writer -- 26. Not Giving Up the Ghost: The Art of Naming -- 27. The Process of Process Reengineering: Designing a Brainstorming Session -- 28. Humor Me! The Creation and Uses of Business Humor -- 29. Plugging Into Group Juice -- 30. Where's the Fun? -- 31. Tricks of the Idea Trade: Let's Risk It! -- 32. Sex and Other Tricks of the Idea Trade -- 33. The Facilitator as Star -- 34. Saving the Worst for Last.