The purpose of this thesis is to conduct a historical, comparative case study between Nazi propaganda and current U.S. Psychological Operations, investigating how they utilize the joint principle of mass to effectively disseminate messages to influence a specific target audience (TA). Nazi Germany propagandists effectively massed multiple media dissemination means to message, saturate, and dominate the German information environment (IE) before and during World War II (WWII). Due to the ever-increasing complexity and number of Information Related Capabilities (IRC) within a given IE, U.S. PSYOP forces need an organized, categorical structure for means of message dissemination. These IRCs and means could then be massed, nested, and mixed to affect an IE for a specific target audience, thus increasing the chance of achieving effects, accomplishing an operational end state, and causing true influence or behavior change.

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