Terrorist organizations have long realized the invaluable benefits of traditional media platforms in general and social media, in particular, in achieving their tactical, operational, and strategic goals. They have figured out how to make an impact through social media. ISIS, in particular, produces the most technologically sophisticated propaganda compared to other terrorist groups. The present study examines terrorists' use of media by focusing on ISIS media as a case study. To achieve the purpose of this research, Case Study methodology has been used to analyze ISIS use of media. Research findings suggest that employing media as a weapon in combat, is vital to ISIS strategy to establish an Islamic Caliphate. ISIS uses media for three central goals: promoting its propaganda, recruiting new fighters, and inciting violence.

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